i think samsung -- >> i'm not disagreeing with you. i think what you say is all true but if you look at their track record they repeatedly came up with the next big thing whether imac, ipod. neil: rob, to this point they're not doing that as much. they might be in fact a victim of their own success with high expectations, only this could be interpreted as bad news when apple has to cut back on the number of parts orders for iphone 5 because they sold only like a gazillion. >> right. neil: so there is some of that. and lizzie and i know the pressure living up to our incredible reputations. but, i am wondering whether that i all that is going on here? that apple just got ahead of itself and just adjusting? >> well i think you can look at one other thing. that is apple was designed around the unique skills of one person and that was steve jobs. >> right. >> he had inate skill with regard to marketing. he knew how to make a design and make it magical. those are things they have not been able to replace. apple is in kind of denial. neil: th